Woodlawn United: New Brand, Same Mission

Woodlawn United

January 21, 2022

Since 2010, the Woodlawn Foundation has served as a catalyst and facilitator for the transformation and revitalization of the Woodlawn community.

Our goal: to work alongside Woodlawn's residents and business owners to create the vibrant and sustainable community they envision.

Today, our vision and mission remain the same, but we are excited to announce a meaningful change. The Woodlawn Foundation is now Woodlawn United.

Since April 2021, our team has been working with Telegraph Creative to ensure that our brand aligns with our mission and core values.

During this time, we surveyed 40 partner organizations, spoke with residents, and formed a small committee to have an honest discussion about who we are as an organization and how our work will not only transform Woodlawn but will serve as a blueprint for many communities in our city and beyond.

After hours of dialogue around our brand identity and strategic planning process, we believe the images and words you see today represent who we are to our core – community-focused, aligned, and most importantly, UNITED.

The Woodlawn community's resilience and commitment to working together to create opportunities for community members to thrive is what makes us who we are. It's the only reason we are here and it's one of the many reasons that we are proud to be a part of this community. To be Woodlawn Strong is to persevere through all adversity towards the greater good of all. To be Woodlawn United is to do it together.

We are Woodlawn United.

Share: https://woodlawnunited.org/woodlawn-rebrand/