First and foremost, the main mark of the brand is a “W” to represent Woodlawn.
Oak Ridge Park
This “W” is made of 4 color stripes that represent the four neighborhoods of the Woodlawn community.
The negative space formed by these stripes represent the 3 pillars of Woodlawn United.
The bright color palette was developed to bring a vibrant flare.
We chose Proxima Nova to develop the primary brand logotype. The face features all capital lettering and conveys a bold and trustworthy look which serves as a the perfect base for the rebrand.
Woodlawn United uses Proxima Nova and its various weights as its primary font. Galaxie Copernicusis is the secondary font used for body copy.