Woodlawn United
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The new Woodlawn United logo encapsulates the Woodlawn mission and who the organization serves. The “W” paired with a clean, sans-serif font modernizes an established organization that seeks to bring new life to its community.

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Woodlawn icon
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First and foremost, the main mark of the brand is a “W” to represent Woodlawn.

Oak Ridge Park

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Woodlawn

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East Avondale

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South Woodlawn

This “W” is made of 4 color stripes that represent the four neighborhoods of the Woodlawn community.

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The negative space formed by these stripes represent the 3 pillars of Woodlawn United.

Education

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Real Estate

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Community Wellness

Color Palette

The bright color palette was developed to bring a vibrant flare.

Clear Sky

Sapphire

Fire

Spring Green

Charcoal

Typography

We chose Proxima Nova to develop the primary brand logotype. The face features all capital lettering and conveys a bold and trustworthy look which serves as a the perfect base for the rebrand.

Logotype
Proxima Nova

Typography

Woodlawn United uses Proxima Nova and its various weights as its primary font. Galaxie Copernicusis is the secondary font used for body copy.

Headline
Proxima Nova Bold
Body Copy
Galaxie Copernicus
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logo icon
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