The new Woodlawn United logo encapsulates the Woodlawn mission and who the organization serves. The “W” paired with a clean, sans-serif font modernizes an established organization that seeks to bring new life to its community.
First and foremost, the main mark of the brand is a “W” to represent Woodlawn.
Oak Ridge Park
Woodlawn
East Avondale
South Woodlawn
This “W” is made of 4 color stripes that represent the four neighborhoods of the Woodlawn community.
The negative space formed by these stripes represent the 3 pillars of Woodlawn United.
Education
Real Estate
Community Wellness
Color Palette
The bright color palette was developed to bring a vibrant flare.
Typography
We chose Proxima Nova to develop the primary brand logotype. The face features all capital lettering and conveys a bold and trustworthy look which serves as a the perfect base for the rebrand.
Logotype
Proxima Nova
Typography
Woodlawn United uses Proxima Nova and its various weights as its primary font. Galaxie Copernicusis is the secondary font used for body copy.
Headline
Proxima Nova Bold
Body Copy
Galaxie Copernicus
