The Campaign

> The Situation

> The Situation

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Are all in
this together

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“THOSE MOST AFFECTED BY WOODLAWN’S DECLINE HAVE BEEN THE CHILDREN.”

 

The historic community of Woodlawn, once a thriving Birmingham neighborhood, fell victim to blight because of Urban Renewal and “suburban sprawl.” Due to lack of investment and jobs in the community, Woodlawn has never recovered. Now, trapped in the unrelenting cycle of poverty for generations, the quality of life for many families in Woodlawn has suffered greatly. But those most affected by Woodlawn’s decline have been the children. Living in poverty diminishes their health, their family support, and, ultimately, their opportunity. Their future, full of potential and possibility, is robbed of hope and confined by the cruelness of their inherited disadvantage.

But it’s not just their future that’s at stake. The fate of Woodlawn’s youngest citizens is intertwined with yours, your children’s, and that of our entire city.

> The Cause

> The Cause

“THE KEY TO BREAKING THE CYCLE OF POVERTY IS EMPOWERING THE NEXT GENERATION.”

 

Empowering a community to lift itself out of poverty requires a holistic, integrated approach. But the key to breaking the cycle of poverty and sustaining meaningful change is equipping the next generation to make a difference.

We know that the long-term mission of neighborhood improvement requires a high-quality education pipeline through which every student transitions seamlessly. From birth to career, supports must be in place—both in and out of the classroom—to ensure that students are insulated and kept from falling out of the pipeline at any point.

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Will be
the change
in our city

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WIll Raise

$7.1 Million

TO INVEST IN THE FUTURE OF WOODLAWN’S YOUNGEST CHAMPIONS: THE CHILDREN

> The Effect

> The Effect

Together

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can make
meaningful
change

“ONE OF THE MOST IMPORTANT AND TRANSFORMATIONAL PROJECTS THAT BIRMINGHAM HAS SEEN IN MANY YEARS”

Investing in early child development and education has been proven an effective—and cost-effective—strategy for promoting long-term economic growth and community prosperity. Our long-term goal is to create a feasible and sustainable model for the delivery of high-quality early learning in communities across Birmingham and Alabama.

By investing $7.1 million in the education pipeline, The Woodlawn Effect campaign will not only enable us to sustain the promising momentum of the Woodlawn Innovation Network, but also to implement one of the most important and transformational projects that Birmingham has seen in many years: The James Rushton Early Learning and Family Success Center.

James Rushton Early Learning and Family Success Center

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will invest
in the future
of us all

The James Rushton Early Learning and Family Success Center will be the foundation for our cradle to college and career education pipeline. Along with nearby neighborhood schools, our goal of making Woodlawn an education destination will send a clear message about the importance of families and children in this soon-to-be-great-again neighborhood.

The initial phase will be a 16,000-square-foot facility featuring classrooms for up to 100 infants and toddlers, multi-purpose spaces, and secure indoor and outdoor play areas. The second phase will bring an additional 12,000-square-foot facility that partner organizations will use to deliver their life-changing programs for the entire community.

join us as

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invest in the
future of our city

The Capital CAMpaign breakdown

What are we investing in?

The majority of funds raised as part of our capital campaign will go toward the development of The James Rushton Early Learning and Family Success Center. The rest will be invested in the ongoing cultivation of the Woodlawn Innovation Network and our cradle to college and career education pipeline.

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EArly Learning Center

Building

PROPERTY ACQUISITION (PHASE I AND II), DEMOLITION

$575,000

DESIGN, RENOVATION AND CONSTRUCTION COSTS (PHASE I ONLY)

$2,680,000

FURNITURE, FIXTURES, AND EQUIPMENT

$225,000

FINANCING COSTS, LEGAL FEES, FUNDRAISING, ETC.

$510,000

MISC. MOVING COSTS AND CONTINGENCIES

$260,000

Building Total

$4,250,000

Operating

PROJECTED OPERATING EXPENSES, YEARS 1-3

$3,713,481

OPERATING RESERVE*

$410,676

Operating Total

$4,124,157

Early learning center total cost

$8,374,157

Funding Sources

OPERATING COMMITMENT - JAMES RUSHTON I FOUNDATION (3 YEARS)

$2,100,000

FULL AND PARTIAL PAY TUITION (ESTIMATE, 3 YEARS)

$1,162,800

NEW MARKET TAX CREDITS - NET EQUITY

$1,250,000

USDA CHILD CARE SUBSIDIES

$82,000

Early learning center total cost

$4,594,000

EARLY LEARNING CENTER REMAINING NEEDS

$3,779,357

Woodlawn Innovation Network

ANNUAL COSTS (YEARS 1-4)

PROFESSIONAL DEVELOPMENT, COACHING & CURRICULUM DESIGN

$550,000

SUMMER BRIDGE FOR RISING 9TH AND 10TH GRADERS

$25,000

PROJECT MANAGEMENT

$75,000

PRINCIPAL AND TEACHER STIPENDS

$100,000

TOTAL ANNUAL COST

$750,000

WIN NETWORK TOTAL COST (YEAR 1-4)

$3,000,000

Funding Source

EXISTING AND ONGOING GRANTS

$1,000,000

WIN NETWORK REMAINING NEED

$2,000,000

Honorary Co-Chairs

Mike and Gillian

MIKE AND GILLIAN GOODRICH

WOODLAWN FOUNDATION
BOARD OF DIRECTORS

Mike and Gillian

Deak and gail Rushton

JAMES RUSHTON I
FOUNDATION BOARD OF DIRECTORS

Campaign Chairs

Mike and Gillian

Steve Spencer

ALABAMA POWER COMPANY

Mike and Gillian

Kate Cotton

PROTECTIVE LIFE CORPORATION

Campaign CAbinet

LEROY ABRAHAMS

REGIONS FINANCIAL CORPORATION

NELSON BEAN

FIRST COMMERCIAL BANK

TOMMY BRIGHAM

ARC REALTY

JIM FUQUA

PNP THERAPEUTICS, INC

DR. NANCY DUNLAP

NATIONAL GOVERNOR'S ASSOCIATION CENTER FOR BEST PRACTICES, HEATLH DIVISION

DR. ANTHONY HOOD

UAB COLLAT SCHOOL OF BUSINESS

WAYMOND JACKSON

BIRMINGHAM BUSINESS ALLIANCE

ROBERT EARL KELLY

KELLY CONSTRUCTION

AMBER SCANLAN

PNC FINANCIAL SERVICES GROUP, INC.

ROBERT SIMON

CORPORATE REALTY SERVICES

Woodlawn Foundation

Board of Directors

MIKE GOODRICH

PRESIDENT

GILLIAN GOODRICH

VICE PRESIDENT

K. WOOD HERREN

SECRETARY

LEROY ABRAHAMS

DR. MARQUITA DAVIS

BRAXTON GOODRICH

JOHN D. JOHNS

ARNOLD KING

MYEISHA HUTCHINSON

DEAK RUSHTON

ROBERT SIMON

STEVE SPENCER

DR. DEBBIE VOLTZ

James Rushton I foundation

board of directors

JAMES RUSHTON

CHAIRMAN

DEAK RUSHTON

PRESIDENT & TREASURER

GAIL RUSHTON

SECRETARY

WILLIAM JAMES RUSHTON III